SEO need not be an incredibly difficult task. While you’re bound to put in tons of effort and time, it need not sap the life out of you. You can perform specific tasks every day rather than doing it all at once. This makes it a less daunting undertaking and allows you to spend time on other areas of your business that are equally important. Here are some tips on how to improve SEO bit by bit.
1. Update and Upgrade Blog Content
Fresh content usually gets more hits than older content. You can still revive your old content and make it work for you by regularly updating and upgrading it. If any information in the blog post has changed since the content was posted, you can update the post with the new information. This makes it more useful and relevant. Make a habit of going through your content to find out what you can expand on or update.
2. Use Social Media to Promote Content
While social media won’t have much impact on your SEO rankings, you shouldn’t ignore it. It is a great platform for sending traffic to your website. Having a high social share will also give your site more credibility and authority in the eyes of your audience. Your audience is more likely to share your content organically if they trust your brand.
3. Work on Your Metas, Titles, and URLs
A well thought out URL structure is important for SEO. Simplify your URLs so that they’re clean and relevant to the topic at hand and include your target keywords. Work on your titles and meta descriptions as well. They can help increase click-through rates and boost your SEO efforts.
4. Look Out for Broken Links
Broken links can dampen user experience on your website. It is possible that some of the resources you’ve linked out to are no longer available or have moved. You need to update or delete these links to reflect the current state of affairs. If your website runs on WordPress, then you can install plugins such as Broken Link Checker to help you keep track of broken links on your website. This is how to improve SEO with simple tasks every day.
5. Perform Blog Email Outreach
Posting good quality content to your blog regularly is only one part of the equation. The other part is getting people to consume the content. Sen out emails to influencers in your space asking them to share the content with their audience. Make sure they’re actually interested in your content before you send out the emails.
6. Do Competitor Analysis
You don’t have to put in so much time creating content only to discover It doesn’t resonate with your customers. Scope out the competition for their most popular content to get an idea of the kind of content your audience will love. You can use tools such as Buzzsumo to do this. Take time to check out the competition every day. This is how to improve on SEO without overexerting yourself.
You can always get a SEO expert at www.seovancouver.ca to help if you’re not getting the results you want.