Email is and has always been one of the most effective cross-channel marketing strategies available to business owners to date. But it won’t work for you straight out of the box. For you to work for you, you need to get the basics right. Here are some email marketing best practices to implement in your business.
1. Set the Right Tone
The intent and tone of your emails will set the stage for what’s to come. It is the first impression your audience gets so you should design it in such a way that it grabs their attention. For example, you can start off with “Grab this once in a lifetime deal today!”. Follow it up with a short description. It will be easier to engage and build a relationship with your audience.
2. Send Out High-Quality Content
You need to deliver appropriate content during every step of the customer journey. You can send out infographics, slides, videos, images, or articles. Make sure the content helps solve an actual problem for the recipient. This is one of the email marketing best practices to implement in your business.
3. Personalize It
The content sent out should be personalized using the data collected during sign up. For example, you should identify people by their names. You also need to recognize the phase of the customer journey as you send out the emails. This way, you’ll be sending messages that actually add real value. Make sure to create an impactful subject line for every personalized email. You can use email segmentation tools to achieve this very easily.
4. Write Good Subject Lines
The subject lines you use in your emails will determine deliverability and open rates. This is why you must craft a stellar subject line. A poorly written subject line will not only affect open rates negatively, but will also increase the chances of your email being marked as spam.
5. Track Open and Click Rates
Tracking your emails can help you gather important data for your email campaigns. You will get an idea of what content works best with your audience, the best time to send out emails, and what offers get the most clicks. This information can be used to create future campaigns.
6. Avoid Spammy Content
When you use certain keywords in your subject line, your emails are more likely to be marked as spam. Words like win, urgent, free, deal, bargain, etc. will only increase your spam scores. Also make sure to keep your content relevant and consistent with your brand. Do not use too many capitalized words, exclamations, and gimmicky phrases and words. Don’t try to game the system by camouflaging these words by splitting or joining them together. They will be flagged by spam filters and affect your email campaign.
7. Have a Clean List
Having thousands of emails on your list wont necessarily translate into money in your pocket. You need a responsive and engaged audience to make any headway with your email marketing campaigns. email marketing best practices dictate that you have a clean list. You can get rid of unresponsive emails by sending a quick reminder campaign asking your audience to confirm whether they want to receive emails from you. You should also provide an unsubscribe link at the bottom of your emails.